Multichannel Package

Multichannel KIA dealership assistance package

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Want some valuable info & tips to kick start your digital journey with us for MAHALA!! Yup, that’s right for FREE.


Here is everything the package consists of:

STRATEGY

A solid digital strategy should be the starting point to any marketing – keep an eye on it when developing any specific campaigns.

Your strategy will be made up of the following:

Objectives – the roadmap to achieve your business goals. (Strong objectives = Specific, Measurable, Attainable, Realistic, Timebound). The ultimate of course is to achieve both elevated sales, while boosting your dealership’s brand awareness through its digital channels.

Target audience – know exactly who you want as customers, get up close and personal with them, and fish where the fish are!

Channels/ Tactics – these are the tools (or rod if you will) to reach the fish.

Resources – the team you have to do execute your campaign.

Optimise – modify your approach & get innovative as customers demands change / new tactics emerge to ensure you get results.

Measure your success – “the proof is in the pudding”, well now that just says it all!!



SUPPORTING DOCS

The following are all supporting docs to make sure your content, messaging and the way responses are handled is standard, and in-line with KIA best practice.

Tone Guide

The tone guide will ensure the right KIA lingo is always used, and correct punctuation too.

Fact Sheet

KIA’s story is an interesting one, the fact sheet will make sure your providers ALWAYS use the correct content and company facts, and that way all the KIA company messages are always the same.

Social Media Response Doc

KIA’s story is an interesting one, the fact sheet will make sure your providers ALWAYS use the correct content and company facts, and that way all the KIA company messages are always the same.

Briefing Templates

All the info you need to give is detailed in these templates, making sure your providers get all the info they need in 1 shot & it saves you time!

Glossary Of Terms

Get on the same page using the right definition for all these new terms in a short easy to understand glossary.



Digital training

DIGITAL TRAINING

1 full day of training in the KIA Sales Academy will cover:

  • What is multichannel marketing?
  • What do I need in my dealership?
  • Developing my digital strategy.

In Dealership Review & Evaluation

IN DEALERSHIP REVIEW & EVALUATION

Making sure you are fully empowered in this journey is really important.
So we will also be in touch at the end of your 1st, 2nd and 3rd month and discuss what worked, and how to maximise things to get better input moving forward, as well as tackle any online challenges you may have.